NCAA Issues New Name, Image, Likeness Guidance

April 29, 2020
Board of Governors issued support for rule changes in the organization’s move toward allowing student-athletes to profit from the use of their name, image, and likeness (NIL). Following the recommendations of its Federal and State Legislation Working Group—made up of college and university presidents, commissioners, athletics directors, administrators, and student-athletes—the board’s guidance builds off the principles outlined in its groundbreaking October 2019 decision to adopt changes allowing student-athletes to profit from their NIL. The new guidance further clarifies the NCAA’s intent to adopt rules allowing studentathletes to be compensated for the use of their NIL in thirdparty endorsements, social media, personal appearances, and other business interests.

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